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(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.
Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.
Plus, you can narrate the content if you’d like, to describe the imagery you’re showing.
“It gives people flexibility,” Match CEO Mandy Ginsberg explained earlier in an interview with Mashable.
And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.
Shortly after, Bumble will roll out its own video support as well.
Announced in January, Bumble VID will allow users to share video “stories” on their profile.